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Some Rights Reserved.||海南旅游会议|海南VI设计|海南标志设计|VI设计|</copyright><pubDate>Sat, 31 Jul 2010 18:24:44 +0800</pubDate><item><title>世界知名企业标志的演变过程</title><author>a@b.com (ideayes)</author><link>http://www.u-we.com/BrandTheory/post/55.html</link><pubDate>Thu, 11 Mar 2010 15:28:57 +0800</pubDate><guid>http://www.u-we.com/BrandTheory/post/55.html</guid><description><![CDATA[<p>Logo就是企业的一张脸，如果说企业制作的商品和提供的服务是内在美，那么一个公司的Logo就是公司的外在美。由于时代的变迁人们的审美观也发生了巨大的变化，所以很多公司的Logo都会与时俱进做改变，看了下面的图片后你就发现如今的风潮就是以文字为主,设计风格简洁明了。</p><p><img alt="世界知名企业logo的演变历程" src="http://www.u-we.com/BrandTheory/upload/201003111541335150.gif" 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class="mu2">麦当劳的案例被日本人收进他们的CI专著《日本型CI战略》（台湾风堂出版社），因为麦当劳的理念、行为、视觉识别均很出色，不过从未见麦当劳从整体CI的角度标榜过自己，麦当劳的初衷和思路，恐怕主要是在连锁经营的概念上，麦当劳无心插柳，却成了日本人认同的CI典范，这说明CI与经营、管理在某种意义上是殊途同归。</span></p>]]></description><category>世界品牌案例</category><comments>http://www.u-we.com/BrandTheory/post/36.html#comment</comments><wfw:comment>http://www.u-we.com/BrandTheory/</wfw:comment><wfw:commentRss>http://www.u-we.com/BrandTheory/feed.asp?cmt=36</wfw:commentRss><trackback:ping>http://www.u-we.com/BrandTheory/cmd.asp?act=tb&amp;id=36&amp;key=e3f7d177</trackback:ping></item><item><title>麦当劳CIS</title><author>a@b.com (ideayes)</author><link>http://www.u-we.com/BrandTheory/post/35.html</link><pubDate>Tue, 02 Feb 2010 17:51:45 +0800</pubDate><guid>http://www.u-we.com/BrandTheory/post/35.html</guid><description><![CDATA[<p><strong>麦当劳CIS</strong><table cellspacing="0" cellpadding="0" align="center" border="0">    <tbody>        <tr>            <td bgcolor="#ffffff">            <div align="center"><strong><img height="80" 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